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THE PETAL EFFECT

ABOUT


 

The Petal Effect is a floral + design studio dedicated to amplifying and celebrating Black stories.


OUR CORE VALUES

REPRESENTATION

We believe in putting a spotlight on the diversity and complexities of our community. Together, we can change the narrative and create more moments to be seen, heard and felt


INTENTIONALITY

We believe in sparking emotive conversations that allow space for empathy, understanding and building deeper connections


COMMUNITY

We believe in the power of togetherness and our collective ability in making the world a better place


 

meet the Owner

Tobore Oweh

 
Tobore Oweh
 

I am a creative entrepreneur born and raised in Lagos, Nigeria. I migrated to America when I was 7yrs old with my family. We settled in Maryland, where I graduated high school in 2006 at the age of 15. So determined to become an interior designer, I started to look into applying for college but quickly realized that I wouldn't be attending college due to my undocumented status. Being undocumented meant I didn't have any legal status in America, which didn't allow me to receive financial aid or government assistance. I worked a few years finding odd jobs & ways to make money despite my status but my heart was set on design.

In 2011, I began to research other forms of design that didn't require a college degree; discovering floral & event design. With a determination to achieve my design dreams, I ventured out into the industry; freelancing for anyone that would allow me. Later on that year, I created my company name, The Petal Effect. I didn't know exactly how I would do it but I was set on having my own floral & design company. After many years of living on the East Coast working in floral retail shops to freelancing with floral event companies, I decided to live outside of my comfort zone and move to LA in 2017. I worked full time as a designer until the pandemic of 2020. I was at a crossroads of staying at my current the job I had at the moment with reduced hours or taking a leap of faith and finally committing to my business full-time.

I became a small business owner because floral design was a passion I developed at a time in my life where I felt hopeless because of my undocumented status. It brought purpose back into my life. Having a small business was a dream I had in my heart for over 11 years and I was finally seeing it come alive. I am hoping to inspire my community to use their story as a weapon to conquer the world! No human is illegal and everyone deserves a chance at a better life!